Marketpath Brand Guide

Colors:

Color		HEX	RGB
	Dark Blue	#0c314c	12, 49, 76
	Blue	#005390	0, 83, 144
	Light Blue	#009ef4	0, 167, 244
	Orange	#f57a27	245, 122, 39
	Gray	#647988	100, 121, 136
	Light Gray	#f2f4f6	242, 244, 246

Logos:

Branding with White Lettering

 

Folder to other logo variations
 

Logo - Adobe Illustrator
 

Font:

• Marketpath logo font: Frutiger
• Website Marketing: Proxima Nova (Adobe Typekit font)

  • Proxima Nova Regular, Bold & Black

    Banner fonts - Proxima Nova Extra Bold, 48pt font, $white
    H1 - Proxima Nova Bold, 32pt font, $primary or $white
    H2 - Proxima Nova Bold, 28pt font, $primary
    H3 - Proxima Nova Bold, 24pt font, $primary
    H4 - Proxima Nova Bold, 18pt font, $gray
    H5 - Proxima Nova Bold, 18pt font, $secondary
    H6 - Proxima Nova Bold, 16pt font, $secondary
    P - Proxima Nova Regular, 14pt font, $gray
    A - Proxima Nova Bold, 14pt font, $orange

• CMS Font: Proxima Nova (Adobe Typekit font)

 

GRAPHICS LIBRARY - a collection of miscellaneous icons created for presentations, websites, social media, etc.